Enjoy Shop-Pingu was a branded retail event that took place at LaLaport Fujimi shopping center from January 20, 2018 through February 25, 2018. The event was organized by Sony Creative Products Inc. and Mitsui Fudosan.
The event featured decorations and installations of Pingu and friends throughout the center. There was also a Valentine Gifts campaign and a Chocolate menu campaign that featured special exclusive collectables, as well as special events including the mall-wide searching game “Find Pingu!!” as well as a Pingu skating rink and a class that teaches fans how to make their own figures out of clay.